Currently, many small businesses are in an extremely competitive environment where a website marketing strategy is crucial to the success of the business. Does this sound like your business? We’ve spent the last eleven years helping international corporations exceed in website marketing. Today we share 8 website marketing tips to help your small business beat your local online competitors.
Before we take a deep dive into our tips to help your local business, we want you to know that this article is intended to help small organizations with a sales force of two or less. This means your business relies on your website as your core salesforce 24/7/365.
8 Website Marketing Tips for Your Small Business
The following are eight website marketing tips to help local small businesses flourish in their local competitive markets:
- Develop and use a holistic web marketing strategy that can be completed in phases. We know the old saying, “it’s better to write things down than not.” In this case, it’ll help you stay in check with what needs to be done, in what Quarter, on what month, on what week, or on what a day. The web strategy should be developed backwards to gain the most detailed tasks need to reach your end goal.
For example, if you are trying to gain 50% more market share for your particular product or services, then you will start by achieving 50% of market share then tracing back to where your business is now, say 25%. The next steps will be to see how much of a budget and time you have allotted now for web marketing and doubling that since you are trying to double your results. Or you may want to try additional digital channels that you haven’t tried before but you know your competitors are using, like PPC – Paid Search Ads.
- Know your business’ web presence. Your company’s web presence should be a top priority and part of your entire marketing strategy. Web presence includes everything that is on the internet about your business and how consumers perceive your business brand.
When we discuss web presence with clients we refer to all digital channels and then some. This includes but not exclusively the following:
- Organic Search (SEO, Local SEO,)
- Paid Search (PPC, Display),
- Social Media (Facebook, Twitter, YouTube)
- Online customer reviews (Yelp, Angie’s’ List, etc.)
- Know the strength of your website’s search engine optimization. As we just mentioned if your small business has a small sales force then you’re website is your 24/7 sales team. So wouldn’t you want your sales team to be at its best?
Be sure to keep the content on your website fresh and relevant to your ideal customer and local market. One of the things we often see clients neglecting is the technical SEO of their website. When was the last time you had a website audit or an SEO Audit? Maybe it’s time to let us look at your SEO.
- Know how accurate your business online business listings are. This is important so that potential local customers will find your business when they search for your type of product or service. If you haven’t had your business’s local SEO checked recently, we recommend you do it now and call us for your free local SEO audit. Oftentimes, we come across clients that feel their best customers come from across a wide metropolitan area, when in fact their target market is within a 5-mile radius.
- Use marketing data to make marketing decisions. If you feel most of your customers are finding your website on Facebook, you should be able to have marketing data to back this theory up. You should also be able to use Facebook Analytics and Google Analytics to find out more about your website stats and website presence.Avoid making any marketing decisions without any data to back up that decision. This means its best not just to have your Google Analytics and Google Search Console connected to your website but know what the data means. If you don’t have enough time available to learn analytics and reporting, then consider hiring a small business web marketing agency. SEO Digital Partners will be happy to provide a free consultation, call us today.
- Know and use email marketing accordingly. We often ask clients who they think their “ideal customer“ is. Most business owners will usually site who the average customer is. Know the difference, target both but spend 80% of your time targeting your ideal customer 20% targeting your average customer.Communicate with customers that visit your website by asking for their email and provide them a monthly newsletter or updates on your new products or services. There are many affordable email marketing tools available including Constant Contact and MailChimp to help your business stay fresh in your customer’s mind. It is as important as what you send and it is when to send an email to your potential customers. Be sure to test various times and days of the week to find the best open rate for your email.
- Test and Evaluate all of your web marketing. This means testing the time and day that works best, the conversion rate is at its peak, for your website and/or digital marketing campaign. Evaluate your website and each digital channel from different data metric perspectives.
Not just looking at your website as search engines do but also using user experience which includes page speed and mobile usability. When and which buttons or links are clicked, the users’ time on site and time on each web page. Each one of these metrics tells a story and it is always good to have multiple stories to derive a conclusion on your next steps.
- Use online forums and communities to stay up to date on trends and get new perspectives. It’s always a good idea to bounce off ideas or problems on colleagues and professionals with the same if not more experience than you. We recommend subscribing to blogs and online forums and podcasts that are relevant to the digital channel you are trying to improve or optimize.
If you are implementing your web marketing in-house, make sure that you and your marketing team are keeping up with the latest trends via Google alerts or other automated alerts. Google Alerts are easy to set up in your Gmail account under settings.
The Importance of Website Marketing
Now that we shared 8 website marketing tips that you can apply to your business, are you ready to implement them? When will you set up the time to develop a holistic web marketing strategy along with assessing your web presence and SEO?
We’ve spent our careers helping corporations succeed in website marketing and we now are happy to help you learn how to develop a practical web marketing strategy for your business’ or learn SEO. Allow us to place our years of web marketing experience to work for you, call us today!