When we read about how some websites or large corporations are in the news for misleading consumers and the general public, chances are this company was not using Best Practices. You may say Best Practices is a type of ethics guideline for professionals in all industries to follow.
SEO Best Practices
SEO Best Practices involve using “white hat” or playing by the guidelines set up by the Search Engines (Gooogle mostly) to ensure that websites and web pages are ranked according to the organic search.
- This will include making sure the robots.txt file and sitemaps are “accurate” and not misleading.
- That all web pages have unique title tags, meta descriptions, H1s, H2s, etc
- That link building is natural and not purchased or artificially acquired
- There is 14% or less duplication of content on the website and that it is not intentional
The above list is not a complete list but used for illustrative purposes because SEO has over 200 known elements we would not have time nor space to publish best practices for each element. The SEO Periodic Table is a table that includes all the known SEO elements which are and will be referenced throughout this website.
Don’t delay, contact us today for your free SEO Audit and 30-minute consultation.