What is SEO, Search Engine Optimization?
Search Engine Optimization is a process of maximizing the exposure your website receives throughout the world wide web. SEO, one of several digital marketing services, takes into account over 220 key elements involving the technical SEO aspects and the user experience (UX) on each of your web pages with metadata as well as mobile-first vs mobile responsive web design.
The 220+ SEO elements are weighted differently by Google and other search engines but what is key is to always use SEO Best Practices to keep your website in optimal positioning. Best Practices often mean following rules and guidelines set by major search engines such as Google.
All search engines use an algorithm to rank websites according to the weight they place on these 220+ elements. One of the key tactics for SEO is to develop fresh and relevant content that consumers are searching for online. This may sound easier than it is because the competition online may have been developing and implementing strategies before your business was established. Presently, the Google Search index contains hundreds of billions of web pages and is well over 100,000,000 gigabytes in size.
However, with an SEO strategy, competitive analysis, ongoing monitoring, online research, and testing, your business can be almost if not as successful online as your top competitors. Through analysis, tracking, evaluating, testing, and reporting, SEO Digital Partners helps businesses grow with SEO that produces positive results.
Another equally important tactic, and part of a holistic SEO strategy, is to evaluate the website user experience (UX). Google leads the way in SEO for optimizing the user experience. Since April of 2015, Google began indexing websites for mobile devices and mobile usability and as of November of 2018, Google began rolling out its organic indexing of web pages as Mobile First. Meaning that the websites with the best mobile-first websites, not just mobile responsive, will get more traffic because of better rankings.
How SEO Can Help Your Business Grow?
By optimizing your website, social media profiles, and any other web content you publish about your business, you are attracting new customers to your website. Not only new customers but “the right customers.” These are customers interested in your product or service who are ready to buy or will buy soon!
SEO takes a little more time for it to work than paid online advertising but, when it works it continues to bring the right customers to the website day and night. The key is to always be in the know on the latest trends and the Google Search algorithm updates. Running your business and keeping up with the latest in SEO may be a bit overwhelming, but there is help. SEO Digital Partners develops, implements, monitors, and evaluates search engine optimization strategies for customers just like you and we will teach you how to perform your own SEO for your website.
More and more small business owners are realizing the potential of SEO for their businesses. Especially with Local SEO where GPS maps and local reviews are key to ranking locally on page one. Are you ready to place our over 10 years of experience to work for your business? For more details about our SEO or any of our digital marketing services or, our one-on-one SEO classes for business owners, call us today.