How to Get Your Website on Top of Google
Do you have a great looking website? Do you have a website that was updated or redesigned recently? Are you converting your old HTML website into a mobile responsive website with all the bells and whistles to engage your mobile website visitors? Then, these are all great steps to help get your website to show up on Google search results pages (SERPS).
However, it takes paying close attention to the 200+ elements of SEO to place your website on page 1 of Google SERPs. We compiled 8 SEO checks to help optimize your website so Google can find it and rank it higher.
1. SEO Best Practices Check
Google and other SEO experts publish SEO guides for Best Practices. Simply go online and download at least a couple of these guides especially the Google SEO Beginners Guide. Be sure to avoid “black hat” tactics as Google bot has become very intelligent and can detect “black hat” SEO.
2. SEO Audit
Regardless of where your website may be performing now, it is important to check its SEO performance and find ways to improve current performance in order to keep it competitive. An SEO Audit is a good first step to find out where your website’s strengths, weaknesses, and opportunities for improvement.
3. Google Search Console Check
We have worked with many clients over the years and it still comes as a surprise when clients do not have Google Search Console linked to their website – and it’s not a new website! Google Search Console gives you the “inside scoop” on your SEO and what Google recommends needs your attention to improve rankings.
4. Mobile Responsive Check
As of July 2019, Google declared mobile-first indexing. This means if your mobile version of your web page is not mobile-friendly and doesn’t load in 3 seconds or less, it will be noted by the algorithm and push your web page further down the rankings, opting for one that is mobile-friendly. There are multiple online tests you can run for this check but we recommend the Google sanctioned version, mobile page speed insights, and the mobile-friendly test.
5. Backlinks Check
There are several SEO software companies that have great free or low-cost backlink tools to help you check your site’s backlinks. Once you run the scan on your site’s backlinks, you should prioritize and break down what you will work on first. Will it be building more backlinks or disavowing “bad” backlinks? There are several Google Chrome extensions that will do this for you free of charge.
6. Keyword Research
Keyword research is the one task that many SEO experts, such as SEO Digital Partners, conduct continuously during any project. Why? You have to consider various mindsets of your potential customers. In other words, just because you search for your product or service one way, that doesn’t mean your potential customers use the same keywords to search online. There are several software platforms and Google Chrome extensions that will help you find keywords for your business at a low cost.
7. Duplicate Content Check
Google has made several updates to its ranking algorithm that included duplicate content and was known as the “Panda” update to the SEO community. You can find several online websites for duplicate content but make sure you check the duplicate content on your site and off your site.
8. a. Competitive GAP and SWOT Analysis
Yes, we know this is not a direct correlation with SEO but it is local SEO. One of the great things I learned at Texas Tech University’s Business School was SWOT and GAP Analysis. These two types of analyses help determine your business’ opportunities to get a leg up on both local competitors and national competitors with local SEO.
8. b. Local SEO Check
There are several online services that claim they can “get your website on page 1.” This is a selling technique that has been overused over the last 10 years! Why? No one can guarantee your website will rank for anything on page one unless they use “black hat” tactics or the keyword you are ranking for has little or zero web traffic. Beware of services such as Yext and others that say they will “submit your location for over 50 online directories.” In order for your business locations to appear correctly on all online free directories and maps, your business location address must be submitted to data aggregators, not Yext.
How Do You Know If Your Site Is Optimized?
When you have completed an SEO Audit and the other items previously mentioned, you should know if your site is optimized. If you don’t have time to spend on the eight SEO checks previously mentioned we understand. Sure, we are all busy with work, school, kids, errands and (some of us) social life, but SEO for your website should also be a priority. Why you may ask? Search Engine Optimization (SEO) drives visitors to your website 24/7 like a sales team that never rests.
Develop an SEO strategy and execute a regularly scheduled SEO plan. If your time is limited or you don’t know where to begin on your website SEO, don’t worry. Simply call SEO Digital Partners for SEO training or we will optimize your web presence at a price that won’t break your bank account. With over eight years of digital marketing and SEO experience, why would you call anyone else?