The Next Google Search Algorithm Update: 3 Key Elements


man about to use google search algorithm update

When Is the Next Major Google Search Algorithm Update?

The next major Google search algorithm update was announced by Google in late 2020. A few SEO experts around the world have been researching diligently, including SEO Digital Partners, on the latest Google Algorithm Update that will begin rolling out in early to mid-June 2021.

On February 11, 2021, Lilly Ray, a well-known SEO expert, posted the results from her Twitter poll asking the SEO industry leaders and webmasters if they thought the Google Page Experience Update in June 2021 would be impactful. Specifically, she asked, “How much of a discernable impact do you think Core Web Vitals, in Google Search Console, will have on organic rankings?” The results of the poll leaned toward the side of not having a significant overall impact. The poll received 1,133 votes and the responses were as follows:

  • A major impact: 17.8%
  • Somewhat of an impact: 48.2%
  • Not a big impact: 34%

 

Lilly Ray also stated if she had voted, she would vote between somewhat and not a major impact. The update may or may not have a major impact on your website but it’s better to be safe and prepared than regretful afterward, right?

With the Google update deadline quickly approaching, we want to provide small business owners as well as digital marketing experts a quick checklist.

Key Elements of the Next Google Search Algorithm Update

Google has defined the basics for the next algorithm update as related to the Core Web Vitals as a way of evaluating a user’s webpage experience.  Google goes on to explain, “These signals measure how users perceive the experience of interacting with a web page and contribute to our ongoing work to ensure people get the most helpful and enjoyable experiences from the web.” The following are key elements that will require our attention before the next update, less than a week away:

  1. Largest Contentful Paint (LCP)

    This basically means how fast does the blog post or webpage load on a user’s browser? This factor is related to the render time, the largest image, video, and text in the viewport of the laptop or mobile device.

    Google is looking for most web pages to load in 3 seconds or less. This can be dependant on your server time, Cascading Style Sheet(s), JavaScript, and client-side rendering.

  2. Cumulative Layout Shift: CLS

    What this means is, all elements of your webpage or blog post have loaded in the place they are supposed to be. If a user sees a button or links and clicks on it but your formating of the page shifts that button or link and the user clicks on a different link or a different button – that is not stable.

    Google wants to see how fast is everything stable on the web page. One of the top reasons that elements on a web page are not stable – image responsiveness is not defined efficiently in the code.

    For example, if your image is 800 pixels wide by 400 pixels in height for a laptop, those dimensions should be defined in the code of the webpage and smaller mobile-friendly image sizes should also be available for users with mobile devices.

  3. First Input Delay (FID)

    Google is measuring how fast your web page is “interactive.” In other words, when a user clicks on an element (a button or, a JavaScript event), how fast can the browser start to process that and produce a result?

    We have all experienced clicking on something on a website and nothing happens, or it’s very slow in responding – interacting with the user. This can be influenced by your website’s JavaScript, third-party code, and there are different ways to dig in and fix these issues.

 

Additional Elements Impacting the Google Search Algorithm Update

Now you are aware of the three Core Web Vitals and how they play into the page experience signals, right? You also know the next major Google search algorithm update was announced by Google to launch on June 2021.

Let’s also take a look at two additional key elements that will influence Core Web Vitals via the User Experience (UX).

  • Mobile Usability vs. Mobile-Friendly vs. Mobile First

    Google spokespersons have been referencing the importance of mobile friendliness and mobile usability for over six years. “Mobile Usability,” refers to how the website is designed to help users on mobile devices interact with the website. In more detail, this is related to the space of the buttons from the text, the size of the font, and images so they are clear on any current mobile device.

    Mobile-friendly refers to what Google defines as “..how easily a visitor can use your page on a mobile device.” They have a free mobile-friendly testing tool where you can enter a web page URL to find your test score in about two minutes.

     

    The best way to ensure it ranks well and is UX friendly is to have a website be mobile-first vs. mobile responsive. Mobile-first means the design and layout were started for mobile devices then moved to a desktop or laptop environment. If the website design begun on a laptop or desktop view but then made “smaller” or content elements were removed to fit mobile, then it is mobile responsive. The difference is huge to Google because it’s very important to the User Experience (UX). Remember, UX is a priority for Google so it must be a priority for your web design.

  • Mobile Page Speed

    In addition to mobile usability, mobile page speed has been important for quite some time.  Google spokespersons have been referencing the significance of mobile load time for web pages but now it’s 3 seconds or bust. In other words, your webpage or blog post must load in 3 seconds or less on any mobile device for an optimum UX (user experience). Google has a free mobile page speed testing tool where you can enter a web page URL to see your test score in less than a minute.

Google Search Algorithm Update & Best Practices

Remember that these are just Core Web Vital elements that Google has mentioned and required for us to focus on since mid-2020. So don’t be surprised that in a few weeks Google will be penalizing websites that don’t adhere to these Cor Web Vitals as part of the SEO Best Practices. SEO has a total of over 200 SEO elements that also have to be kept in check as part of SEO Best Practices.

Well, now you know the key elements that each of your important web pages or web articles must have up to the SEO Best Practices and there are two options on how to get this done.

First, you or someone on your team can learn SEO and implement SEO for your organization. Do you know that SEO is something you or your marketing team can implement on a daily or at least weekly basis? What does it mean to learn SEO? With our training, you will go through a series of SEO courses and receive a certificate of completion at the end of your SEO training. Even if you don’t implement any SEO, you will become knowledgeable. Then, when you hire an SEO company or consultant, you will know what to look for in their work and reporting – you will know if what you are paying for is real or not.

Second, you can hire an SEO specialist to do the work for you. How would this work? You can hire an expensive consultant or marketing agency but who will be doing the actual training or implementing plans on your website?

Which one should you implement? Don’t worry. SEO Digital Partners can do both. We will teach you and your marketing team SEO and-or design and implement your SEO strategy at more affordable rates than a large agency. We have worked with some of the most know brands in various industries – our former clients, and we can optimize your web presence for the next Google update and beyond.

Please note, optimizing a website is one phase of several phases your business should invest in to keep your organization’s web presence at a competitive level. We provide a complete web presence analysis, competitive rates, integrity in our work and reporting, plus a free 30-days of full support ($950 value) after you complete your training – so you know you will get it done right. Call today, SEO Digital Partners, 682-777-6511 -Happy SEOing!