Digital Marketing Services

What is Digital Marketing?

Digital marketing involves marketing your business through digital channels including email marketing, search engine marketing or paid search, search engine optimization, social media, and content marketing. Each of these channels reaches a certain component of your ideal customers during the course of the buyer experience. Having the right digital marketing strategy or digital marketing services mix will make your business well known and successful online.

Our Digital Marketing Services

You may be wondering, “Why would you hire us if our brand may not be one you know? Our experience in all the digital marketing channels with local, national, and international clients, that’s why! We have learned through online research and testing with our name-brand clients and are now ready to share our knowledge and experience with your business!

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Holistic Approach to Our Services

SEO Digital Partners takes a holistic approach to digital marketing and provides services that will make the most impact on your bottom line. We have developed strategies and the implementation of holistic digital marketing strategies for years!

Content Marketing

Content marketing is where creativity and branding meet, The voice of your company or brand is often the consumer’s perceptions of your business through visuals and words by the voice or tone you use to create the content.

Oftentimes, Content Marketing is confused with Social Media, but they are distinctly different. Social Media and Search Engine Optimization (SEO) are intertwined with Content Marketing as we will explain later. The important thing to know is anything that can be read by humans is content, text, images, videos, presentations, and PDF downloadable files.

Content marketing brings content as a means of communicating a marketing message to a targeted audience on websites or web networks where the targeted audience spends most of its online time. For example, if you are targeting an affluent investor, you may want to run a 15 -30 second video message on financial articles within the Wall Street Journal or Forbes websites.

Email Marketing

Even though this is one of the older digital channels, Email Marketing is still an important part of keeping customers engaged with your brand’s content and updates on your blog or other additional websites that your company may manage or own. In addition, we can integrate CRM software with your Email Marketing platforms such as Smartsheet with SharpSpring, or other similar software.

There are many platforms from which to use for developing and evaluating email marketing campaigns. Allow us to simplify your workload and show you how to integrate CRM software with your email marketing software to increase your business’s overall digital marketing efficiency. We can help you by recommending which email marketing strategy will work best for your business and current website.

Search Engine Optimization (SEO)

Search engine optimization or SEO, pulls the ideal customers you are seeking to your website through keywords, metadata, and SEO Best Practices of over 200 elements. This digital channel Is one of the more complex and everchanging.

There are many Google search algorithm updates periodically. If your marketing team is not well versed in SEO or if you run your company’s marketing but know little about SEO, do not fear. There are affordable ways to learn SEO or add this digital channel at an affordable monthly rate.

A properly implemented search engine optimization strategy will increase not only your website traffic but the efficiency of your user experience (UX) and conversions. We can help your small business by developing an SEO strategy and plan based on Best Practices and an SEO audit.

Search Engine Marketing (SEM)

Not to be confused with SEO, search engine marketing or SEM, is the paid counterpart to SEO. In other words, this digital channel is pay per click or pay per impression. This includes PPC Google Ads, Bings Ads, paid display ads (which costs are calculated by cost per thousand or CPM), and paid social media ads.

There are more detailed factors to consider when running any PPC campaign. For example, the quality score of each landing page, cost per lead, cost per click, geographical location, and behavior of your ideal customers. If you do not have time to invest in learning all of this information and getting Google Ads certified, we recommend contacting the SEO Digital Partners team of SEM experts.

Social Media Marketing (SMM)

Not to be confused with paid social media marketing, Social Media Marketing involves the familiar channels you may already know including Facebook, Instagram, Pinterest, Twitch, Twitter, and more.

However, if your company just went public, it would make more sense to find a more business-centric focus like LinkedIn or Twitter. However, if you’re a celebrity breaking up with Jennifer Lopez, then your story or topic may be trending on that day on Facebook, Instagram, or Twitch.

Although you may already know the main demographic for each Social Media channel, what you may not know is that your time and effort in your Social Media channel may or may not convert into customers without the right message. Social Media works hand in hand with SEO as part of your Content Marketing.

The Impact of Digital Marketing

Why is it important to invest your hard-earned money from your business into digital marketing? Digital Marketing helps level the competitive playing field for small businesses that compete against national and international brands. We’ve proven this time and time again. Allow us to show you how. For more details on how to learn digital marketing, or to begin to grow your business contact us or call us today!